Print Media Is Still Thriving in India and Here Is Why

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A recent survey says a majority of nearly 50 crore smartphone users in India spend most of their time (72 percent) surfing the net on their mobile phones. News and entertainment are two sectors most consumers tap into. No wonder, digital media platforms have witnessed exponential growth in the last few years. But have digital news platforms replaced the good old newspapers, like they have done elsewhere in the world? The answer is an emphatic no.

According to an Audit Bureau of Circulation (ABC) report (May 2017), India has bucked the global trend of declining readership of print media.

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